Marketing

"There is no doubt that we are in the midst of many changes in the world of marketing and advertising as new technologies are changing the way we view and interact with businesses and products" says Marentis (2009).
The text of a presentation to the American Marketing Association predicted changes in communications media by the year 2000 and their effects on marketing. The cost considerations in marketing distribution has encouraged major innovations through the use of computer systems. It was prdeicted that large-screen, colour, person-to-person television communication would be available well before the year 2000 and this new invention would also influence marketing. Coupled with a large automated information storage and processing base, and equipped with push buttons, the screen and computer has restructured merchandising concepts. Shopping is being done at home via TV display. Consumers are able to select items and compare advertising claims more rationally today than ever before.



It cannot be overemphasised how much the Internet and related new technology has changed the face of marketing communications. Similar to the inception of radio and television affected business communications years ago, the Internet is turning marketing methods of the past on their heads and recreating the environmental landscape of buying and selling. "History has shown there will be winners and losers in the midst of these changes, but you can stay on top by making sure your On-line Marketing and Advertising efforts are current and applicable to today's customer" (Marentis, 2009).



Video on the changes in technology in marketing (really interesting)

http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

This video shows how marketing has changed over the years:
http://www.youtube.com/watch?v=NewrL-Tw_Wk&feature=related

With the advent of search engine optimization, video, social media, audio and RSS are just a few of the terms that are becoming an integral part of relevant marketing strategies. A shift in customer thinking and behaviour has required business owners to leave behind old advertising methods and learn how to use these aforementioned tools to reach customers.

While ten years ago a banner ad may have pulled in the customers, today many customers will immediately view the ad skeptically. Replacing traditional advertising are customer recommendations and word-of-mouth through blogs, message boards and other forums.

Article Source: http://EzineArticles.com/3545805
http://ezinearticles.com/?expert=Chris_J_Marentis 

Further reading:
http://changeoftechnologyinmarketing.blogspot.com/2011_04_01_archive.html